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From New York to the World: Why NRF 2026 Is Retail’s Most Anticipated Stage Yet

Last January, we ran through New York. Literally. 

Hosting the NRF 5K Run at Central Park, winning hearts with our premium clients at the Armani Ristorante soirée, and being recognized as finalist for Best Unified Customer Experience at the Vendors in Partnership Awards – NRF 2025 was more than an event. It was a movement.

At Booth #233, we met hundreds of retailers, innovators, and leaders ready to reimagine the future. We demoed, debated, dreamed and left with one resounding belief: retail’s next era is already here.

This year, we’re taking that energy and multiplying it.
In January 2026, we’re heading back to New York — not just to attend NRF, but to take the conversation further.

What Makes NRF Unmissable

NRF isn’t just the world’s biggest retail show — it’s the pulse of an industry in transformation. Every year, it brings together global brands, startups, and visionaries who are shaping how people shop, sell, and connect. 

Over three days, you’ll find yourself surrounded by ideas that move fast, tech that moves faster, and people who aren’t afraid to reimagine what’s possible. It’s where concepts become blueprints — and blueprints become revolutions.

Expect:

  • Future-forward insights on AI, unified commerce, and customer intelligence.
  • Candid conversations with the people shaping what’s next in retail.
  • Game-changing launches and partnerships that set the tone for 2026.

What XY Retail Is Bringing to the Floor

At NRF 2026, XY Retail is taking the stage to showcase how The OS Era Scales — our vision for a retail world powered by intelligence, foresight, and scale.  

The conversation has evolved from “Is physical retail still relevant?” to “How does it scale?”
That’s exactly what we’re here to show.

From AI-driven clienteling that anticipates customer needs to enterprise-grade infrastructure that unifies every touchpoint, XY Retail is redefining what “connected commerce” means.

Our track record speaks for itself:
$2.5B+ GPV | 1,300+ stores | 40 countries | 100% uptime.
Because for us, scalability isn’t a challenge — it’s our operating system.

A New Year. A New Era. A New OS.

NRF 2026 is where the future of retail meets the foundation to sustain it.

We’re coming back to New York with new stories, new technologies, and one mission – to show that the physical store isn’t a legacy asset, but the future’s competitive edge.

See you in New York!

#️⃣ Booth #5483 | Level 3
📍 Jacob K. Javits Convention Center, NYC
📅 January 11–13, 2026