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A/B Testing

The process of comparing two versions of a webpage or email to determine which one performs better.

Affiliate Marketing

A marketing strategy where a retailer partners with other websites or influencers to promote their products in exchange for a commission on sales.

Anchor Store

A major retail store used to drive business to smaller retailers nearby.

API (Application Programming Interface)

A set of protocols and tools used to build software applications.

Artificial Intelligence (AI)

The use of technology to simulate human intelligence and perform tasks such as natural language processing and image recognition.

Assisted selling

The use of technology and sales associates to provide personalized product recommendations and assist customers throughout the purchasing process in a retail environment.

Augmented Reality (AR)

Technology that overlays digital content onto the real world, often used in retail to enhance the shopping experience.


Bar code

A visual representation of data in a pattern of parallel lines of varying widths and spaces, used to identify products by scanning it with a barcode reader.

Beacon Technology

Small devices that transmit signals to nearby mobile devices, used in retail to send personalized messages and promotions to customers.

Big Data

Large amounts of data that can be analyzed to identify patterns and trends.

BORIS (Buy Online, Return In-Store)

A service that allows customers to initiate a product return online and then return the item to a physical store location. BORIS can help streamline the returns process and reduce shipping costs for retailers.

BOSS (Buy Online, Ship to Store)

A service that allows customers to purchase products online and have them shipped to a physical store location for pickup. BOSS can help retailers reduce shipping costs and increase foot traffic to their stores.

Brick and Click

A business model that combines a physical retail store (brick) with an online e-commerce platform (click) to offer customers a seamless shopping experience across both channels.

Bulk Edit

A feature to make simultaneous changes to multiple product listings or inventory items, such as updating prices, descriptions, or quantities.

Business Intelligence (BI)

The use of data and analytics to inform business decisions and strategy.

Buy Online, Pickup In-Store (BOPIS)

A service that allows customers to purchase products online and pick them up in-store.


Card on file (CoF)

The practice of securely storing customers’ card information in a payment system, with the customers’ consent.

Cart Abandonment

The act of leaving a website without completing a purchase after adding items to the shopping cart.


A physical location within a retail store where customers pay for their purchases and transactions are processed.


An AI-powered tool that can interact with customers to answer questions and provide assistance.


A service that allows customers to order products online and pick them up at a designated location (e.g. locker, store).


The practice of building long-term relationships with customers by providing personalized service and product recommendations. Clienteling often involves the use of customer data and technology to tailor the shopping experience to individual customers.

Cloud Computing

The use of remote servers to store, manage, and process data over the internet.

Cloud POS

A software-based solution that allows retailers to process transactions, manage inventory, and access real-time data from any device with an internet connection, without the need for on-premise hardware or servers.

Consolidation and Reporting Management

Consolidation and reporting management refers to the process of collecting and merging financial and operational data from multiple sources and systems within a retail organization to generate accurate and timely reports for decision-making purposes.

Contactless Payments

The method of making transactions by tapping a card or mobile device on a reader without the need for physical contact.

Conversion Rate

The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.

CRM Integration

The process of integrating customer relationship management software with other systems (e.g. POS, marketing automation).

Cross Merchandising

A retail strategy of displaying complementary or related products from different categories in close proximity to each other to encourage customers to make additional purchases.

Customer Experience (CX)

The overall impression a customer has of a brand based on their interactions and experiences.

Customer Relationship Management (CRM)

Software used to manage customer data, including their contact information, purchasing history, and preferences.

Customer Segmentation

The process of dividing customers into groups based on their characteristics or behavior.

Customer Service

The support provided to customers before, during, and after their purchase.


Data Analytics

The process of analyzing data to identify patterns and insights that can be used to make business decisions.


An organized collection of data that can be accessed, managed, and updated electronically.

Digital Signage

Electronic displays used to promote products and services in-store or at events.

Direct to Consumer (DTC)

A business model in which products are sold directly to consumers without the use of intermediaries such as wholesalers or retailers. DTC brands often use e-commerce and social media to reach customers and build their brand.

Distribution Order Management (DOM)

The process of overseeing and optimizing the flow of goods and products from suppliers to customers, including order fulfillment, inventory management, and shipping logistics from multiple channels and warehouses to ensure efficient and timely distribution of products to customers.

Drop Shipping

A service where the retailer does not physically hold inventory, but instead sends customer orders directly to the supplier or manufacturer for fulfillment.


Email Marketing

The use of email to promote products, services, and events to customers and prospects.

Endless Aisle

A retail strategy that allows customers to access an extended inventory of products beyond what is physically available in-store through digital channels.

EPOS (Electronic Point of Sale)

A computerized system used in retail stores to manage transactions, inventory, and other store operations.

ERP (Enterprise Resource Planning) System

Software used to manage business processes, including inventory, production, and financials.


Short for electronic retailing, it refers to the selling of goods and services through online platforms such as websites or mobile apps.


Friction Less Retail

The use of technology and data-driven solutions to create a seamless and efficient shopping experience, minimizing any barriers or obstacles in the process of completing a transaction.


The process of processing and shipping orders to customers.



A retail model that combines the convenience of online shopping with the personalized in-store experience, where customers can view and try products as well as consult experts in person, but purchase them online.


High Speed Retail

A retail concept that leverages technology and data to provide customers with fast and convenient shopping experiences, both online and offline.

Hybrid cloud

A cloud computing environment that combines on-premises and cloud-based services and applications.


In-Store Pickup

A service that allows customers to order products online and pick them up in-store.

Internet of Things (IoT)

A network of physical devices embedded with sensors and software that enable them to connect and exchange data with each other and with other systems over the internet.

Inventory Management

The process of overseeing the flow of goods from suppliers to warehouses and then to stores or customers.


Java Message Service (JMS)

A Java-based messaging standard that enables software components to communicate asynchronously and reliably, using a message-oriented middleware (MOM) architecture.


Key Performance Indicators (KPIs)

Metrics used to measure progress toward specific goals and objectives.


Layaway / Lay-By

A purchasing method in which a customer places a deposit on an item to reserve it for later purchase and takes possession of the item once it is fully paid for.

Location-Based Marketing

The use of customer location data to send targeted messages and promotions.

Loyalty Program

A program designed to reward customers for their purchases and encourage repeat business.

Luxury Retail

The sale of high-end, premium or exclusive products, often associated with superior quality, craftsmanship, and a strong brand image, in a retail setting.


Machine Learning

An application of AI where machines are trained to learn from data and improve their performance over time.

Made to Measure

A product or service that is customized to fit the specific measurements and preferences of an individual customer. Made to measure products are often associated with high-end fashion and luxury goods.

Marketing Automation

The use of software to automate marketing processes such as email campaigns and social media posts.


A platform that allows multiple vendors to sell products through a single website.

Mobile Commerce (m-commerce)

The use of mobile devices (e.g. smartphones, tablets) to make purchases.

Mobile Payments

The use of a mobile device, such as a smartphone or tablet, to make electronic transactions, typically using a digital wallet or payment app.

Mobile Point-of-Sale (mPOS)

A wireless technology used to process transactions and accept payments through a mobile device, such as a smartphone or tablet, using a card reader or a mobile payment app.

Mobile Shopping

The practice of using a mobile device to browse, research, compare, and purchase products or services from online retailers rather than using a desktop computer or in-store experience.


Net Promoter Score (NPS)

A metric used to measure customer satisfaction and loyalty.


Omni channel retailing

Omni channel retail is a business model in which all existing channels become completely integrated to offer customers a seamless shopping experience.


The integration of different channels (e.g. online, in-store, mobile) to create a seamless shopping experience for customers.

Omnichannel platform

An omnichannel platform is a customer experience software that helps companies provide a consistent customer experience across all channels.

Omnichannel strategy

An omnichannel strategy is a sales and marketing approach that provides customers with a fully integrated shopping experience. Omnichannel strategies unite user experiences across multiple touchpoints, including brick-and-mortar, web, and mobile devices.

On-Premise POS

A traditional, locally installed system for processing transactions and managing sales data on hardware located on-site at a retail store.

Online Storefront

Usually a website or webpage that represents a retail business on the internet.

Order Management

The process of receiving and processing orders, including tracking shipments and managing returns.



The process of tailoring products and services to meet the specific needs and preferences of individual customers.

Phygital Retail

A retail strategy that combines physical and digital experiences to create a seamless shopping experience for customers.The goal of phygital retail is to leverage the strengths of both physical and digital channels to create a more engaging and convenient shopping experience.

POS (Point of Sale) System

A system used to process transactions, manage inventory, and track sales.

Predictive Analytics

The use of data, statistical algorithms, and machine learning techniques to identify the likelihood of future outcomes based on historical data.

Product Information Management (PIM)

Software used to manage product data, including descriptions, images, and pricing.

Push Notification

A message that pops up on a mobile device to alert the user of a new promotion or event.


Radio Frequency Identification (RFID)

A wireless technology that uses radio waves to identify and track objects or products equipped with RFID tags, which contain electronically stored information.

Retail cloud

Cloud computing in retail enables real-time inventory tracking and monitoring. This means you can instantly access data, check stock availability anytime from anywhere, and prevent overstocking and understocking.

Retail Software

Software that helps retailers manage their operations, including inventory, sales, and customer data.


The process of showing ads to customers who have visited a website or interacted with a brand in some way.


Sales Enablement

The process of equipping sales teams with the right resources, tools, and information to increase their productivity, effectiveness, and revenue generation.


A service that allows customers to have products shipped to a store for pickup.

SMS (Short Message Service) Marketing

The use of text messages to communicate with customers and promote products.

Social Commerce

The use of social media platforms (e.g. Facebook, Instagram) to promote and sell products.

Supply Chain Management

The process of managing the flow of goods from suppliers to manufacturers to retailers and customers.


Unified Brand Experience

The consistent and seamless presentation of a brand across all customer touchpoints, including online, offline, and in-store, to create a cohesive and memorable brand image.

Unified Commerce

An omnichannel retail strategy that integrates all sales and customer touchpoints, including online, offline, mobile, and in-store, into a single, seamless platform.


Virtual Clientelling

A retail technology solution that enables sales associates to provide personalized and interactive shopping experiences for customers remotely, typically using video conferencing, messaging, or other digital communication channels.

Virtual Reality (VR)

Technology that creates a simulated environment, often used in retail to provide virtual tours or try-on experiences.


Warehouse management

The process of optimize warehouse operations, such as inventory tracking, order fulfillment, and shipping.


A website where customers can browse and purchase products.