Some transformations are a story of technology. Others are a story of people. The best, however, are a story of both.
The partnership between XY Retail and Boggi Milano is one of those stories. It’s a story of an iconic brand that, for a century, has defined timeless Italian elegance. It’s also a story of a business-critical decision to evolve—to move from legacy systems that caused “friction at every customer touchpoint” to a unified, modern platform built for speed.
We didn’t just replace their systems; we enabled a mindset.
The Need for Speed
The numbers tell a powerful story of their own. While other vendors quoted 18-month projects with major disruptions, Boggi Milano went live with XY Retail in 140 stores across nine countries in under 90 days. This was no small feat, especially since it happened during the Christmas season with zero impact on operations.
For us, this wasn’t a surprise. XY Retail was built to be a unified, cloud-native platform. We’re designed to handle the complexity of global retail by making it look simple. No patchwork systems, no endless delays—just speed at scale.
From Chaos to Cohesion
Prior to our partnership, Boggi Milano’s IT was decentralized, with different regions operating on separate systems. This led to fragmented integrations and inconsistent customer experiences.
This is a common issue for many global retailers. But for Boggi Milano, a brand that prides itself on precision and premium service, it was a barrier to their potential.
Now, their teams have real-time visibility across all markets, inventory syncs automatically, and associates can access full customer histories instantly. The technology works quietly in the background, freeing up their team to do what they do best: provide the kind of service their brand demands.
A Foundation for Global Growth
Looking ahead, Boggi Milano has a clear vision: to continue expanding into new global markets, including the U.S. Our platform was built for that exact purpose. It handles local tax, currency, and compliance automatically, allowing them to replicate their European best practices without rebuilding their technology.
In the words of Boggi Milano’s CIO, Marco Benasedo, “What used to take 18 months now takes weeks.”
His advice to other retail CIOs says it all: “Don’t accept ‘slow’ from your vendors.” He’s right. Retail moves too fast for projects that take a year and a half.
Where Elegance Meets Innovation
This partnership is a testament to what’s possible when a legacy of elegance and a future of innovation come together. We’re proud to be the platform that doesn’t just support their business; it accelerates it.
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About Boggi Milano
Boggi Milano is an Italian menswear brand with over 240 stores in more than 60 countries and a 2024 turnover target of €340M. The brand blends contemporary style with innovation, sustainability, and craftsmanship—using high-performance and recycled fabrics to define the wardrobe of the modern man.
About XY Retail
XY Retail is the unified commerce platform for physical retail. Trusted by brands like Boggi Milano, Giorgio Armani, and Golden Goose, we help retailers scale globally with speed, simplicity, and elegance.