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XY Retail Appoints Ravi Doddivaripalli as Chief Product and Engineering Officer

2 min read
Paloma Rodrigues

XY Global

NEW YORK–(BUSINESS WIRE)–XY Retail, a leading provider of omnichannel retail solutions, today announced the addition of Ravi Doddivaripalli as Chief Product and Engineering Officer (CPEO), as XY Retail continues to grow its leadership team to support increasing demand for its innovative unified commerce platform.

Ravi Doddivaripalli, a seasoned software executive with over 25 years of experience in the industry, joins XY Retail from Innovaccer, a healthcare platform company, where he served as Vice President of Platform Products. In his new role at XY Retail, Doddivaripalli will be responsible for leading the product and engineering functions, reporting directly to the company’s CEO, Susan Jeffers.

“I am excited to join XY Retail and help realize the company’s vision of transforming the retail sector with omnichannel, end-to-end technology solutions that allow brands to quickly and easily streamline their businesses,” said Ravi Doddivaripalli. “It’s an honor to be part of a company that is at the forefront of the retail technology revolution and I am eager to join forces with the forward thinkers here.”

Ravi Doddivaripalli’s career is distinguished by his roles in engineering and product leadership at some of the most prominent companies in the Hi-Tech, SaaS, and Retail sectors, including Salesforce, SEPHORA, Hewlett-Packard, NetApp, and TIBCO. His expertise in driving growth and building scalable SaaS platform products makes him an invaluable asset to XY Retail.

“I am thrilled to welcome Ravi to our team,” said Susan Jeffers, CEO of XY Retail. “He brings deep technical expertise, experience driving hyper-growth in the software industry and a proven track record in delivering successful product outcomes and building high-performance engineering teams. Ravi’s leadership will be instrumental as we scale our offerings and bring new innovations to the retail technology space.”

Ravi Doddivaripalli’s appointment is a significant step in XY Retail’s mission to deliver best-in-class product offerings and engineering capabilities to empower luxury retail brands to succeed.

About XY Retail:

XY Retail is the only headless unified commerce platform and POS built from the ground up for retail brands that want to streamline their omnichannel operations, foster meaningful customer relationships, and redefine the in-store experience for consumers and store associates. Luxury brands worldwide have adopted XY Retail’s API-driven, mobile-first cloud platform to modernize their stores and manage their entire global retail operations – from data decisioning, stock management, and order management to hyper-personalized clienteling and merchandising experiences. The platform also boosts commerce by enabling retailers to fulfill online orders up to 300 percent faster. XY Retail is headquartered in New York and Milan and operates in over 23 countries. The company is backed by Stage 1 Ventures and Monta Vista Capital. Learn more at