Few names carry the weight and legacy of Giorgio Armani. His name isn’t just a brand—it’s an idea, a vision, a symbol of timeless elegance and impeccable craftsmanship. From redefining fashion to creating an empire that spans stores, hotels, restaurants, flowers, and beyond, Mr. Armani has built a world where every detail matters, and every creation tells a story.
What stands out to me most is his attention to every single detail. His ability to seamlessly blend creative genius with business acumen has not only defined luxury but elevated it. Mr. Armani didn’t just design clothes—he designed experiences, a lifestyle and an essence that transcends every generation and resonates in every corner of the world. There’s not a place on this planet where the Armani name doesn’t carry meaning, sophistication, and an unmatched legacy.
As the founder and CEO of XY Retail, it is deeply humbling to know that a brand of this caliber—a brand that embodies innovation, precision, and excellence—chose us to partner with them on their global journey. For the Armani Group to trust our platform to power their entire B2C business—Retail POS in 700 stores globally and e-commerce in 45+ countries powered by our OMS—on the XY Retail platform is not just a business decision. For me, it’s a moment of immense pride and reflection.
This partnership is more than technology. It’s about contributing to the legacy of a brand that has defined luxury for generations. To play even a small role in ensuring that Armani’s exceptional experiences transcend seamlessly across stores, online, and beyond is a responsibility I deeply cherish and hold close to my heart.
Mr. Armani’s legacy reminds us that ambition and excellence are timeless, and for XY Retail to be part of that story is a privilege that will always inspire us to push boundaries and create with the same dedication to detail and vision that he has championed throughout his career.
Thank you, Giorgio Armani for your trust. This partnership is not just business—it’s a milestone in XY Retail’s journey, and for me personally, it’s a moment I will forever hold dear.
Susan Jeffers
Founder and CEO
XY Retail
📌 Click here to read the entire Armani Story.