Some brands follow the rules.
Golden Goose breaks them — beautifully.
Their sneakers are worn, loved, and lived in. Not by accident, but by design. Every mark tells a story. Every pair is a rebellion against mass production and sameness. That spirit of individuality isn’t just in their product — it’s in their stores, their culture, and their approach to retail.
From the very first time I visited their Milan HQ — an iconic space where artistry meets energy and then hydroponics garden— it was clear: this wasn’t going to be your typical partnership. This was going to be fun.
Golden Goose is fast becoming one of the most culturally iconic brands of our time. But what sets them apart isn’t just their aesthetic — it’s their commitment to experience. This is retail that feels personal. Emotional. And now, thanks to our partnership, connected.
Today, Golden Goose is live with XY POS in 100+ stores globally, and growing fast. They’ve embraced a mobile-first, queue-free, client-powered retail flow — no terminals, no friction, just freedom. Whether it’s a Pay by Link transaction sent to a client on the move or a store associate pulling up purchase history mid-conversation, the tech works quietly in the background, letting the magic happen up front.
And then there’s Co-Creation — one of my favorite parts of what they do.
These aren’t just stores — they’re workshops. Experiences. Customers walk in and become creators. They choose leathers, laces, colors, even handwritten messages. And behind it all, our POS adapts in real-time to support this growing piece of the Golden Goose universe. Custom SKUs, unique pricing logic, made-to-order workflows — all made seamless through XY.
It’s a perfect expression of what we believe:
Retail should be personal. The platform should just enable it.
None of this would be possible without XY Connect — our graph-based integration engine powering the sync between Golden Goose stores and their backend systems like Salesforce CRM and Stealth ERP. It’s what makes the data flow fast, the insights real-time, and the customer journey complete — without the complexity.
Golden Goose doesn’t wait for the future. They define it.
And we’re honored to help power their momentum — not with noise, but with quiet precision.
This is what modern retail looks like: expressive, nimble, and relentlessly cool.
We’re just here to keep up.
Susan Jeffers
CEO, XY Retail