Personalized clienteling services are a cornerstone of luxury retail, enabling brands to cultivate and maintain strong one-to-one relationships with their customers. As the retail landscape evolves, these services are becoming even more significant. Recently, Saks Fifth Avenue, the New York-based retailer, took a significant leap in providing in-person clienteling wherever its clients are by scaling its popular personal shopping service to a creative new location, highlighting the transformative potential of personalized clienteling services.
Saks Fifth Avenue announced the launch of new Styling Suites across the country located within luxury hotels, in partnership with world-class resorts such as Marriott International, The Ritz-Carlton, and St. Regis, among others. The new Fifth Avenue Club suites are standalone personal shopping and styling suites designed to provide customers with the highest level of personalized service. The introduction of these suites marks an evolution from the brand’s existing Fifth Avenue Clubs, which were traditionally housed within Saks Fifth Avenue stores.
The Fifth Avenue Club’s new format is geared towards clients who are seeking more out of in-person, experience-based retail. The new and innovative retail format is available to local customers and as an amenity for hotel guests looking to shop while traveling. The Fifth Avenue Club spaces offer personal shopping and styling appointments, special events, trunk shows, and unique shoppable experiences. For the service, they recruit the most skilled personal stylists in each market, who provide clients with expertly curated merchandise selections across all categories based on each client’s specific needs and style preferences. It leverages the full Saks Fifth Avenue ecosystem, with stylists presenting merchandise from their online offerings as well as their brick and mortar stores during client appointments..
By licensing turn-key private suites and similar spaces, Saks Fifth Avenue has found a way to rapidly expand its asset-light personal shopping concept and reach customers where they are. The Fifth Avenue Club’s new format evokes the residential-feel of a Saks Fifth Avenue suite, serving as an amenity to resort guests while also catering to local shoppers. Suites can be easily reconfigured to meet the needs of each client, further demonstrating a commitment to personalized service.
It’s clear that Saks Fifth Avenue is pushing the boundaries of traditional retail and setting a new standard for personalized clienteling services. They are capitalizing on the power of being able to provide these services from anywhere, thereby enhancing their brand’s reach, visibility, and customer engagement.
At XY Retail, we wholeheartedly believe in the transformative potential of personalized clienteling services. This is why we’ve built rich clienteling features into our fully mobile platform, which enables our customers to provide personalized clienteling services from anywhere, at any time.
Our mobile clienteling platform equips our staff with all the information they need to offer highly personalized service to each client. It provides access to customer profiles, purchase history, product information, and more, ensuring our sales associates can offer relevant product recommendations and personalized advice to each customer. The platform uses advanced AI algorithms to analyze customer data and generate insights that help our clients better understand their customers and personalize their offerings and recommendations. This adaptive and data-driven approach ensures that we always meet our customers’ needs and exceed their expectations. It’s about understanding the customer, their preferences, their needs, and their aspirations, and tailoring the service to them.
Within our mobile clienteling platform, we’ve also created a seamless omnichannel shopping experience that is consistent and personalized across all customer touchpoints. It connects the in-store experience with the online experience, bridging the gap between the physical and digital retail worlds. Whether our customers are shopping in-store, online, or in a pop-up or satellite location, they can expect the same high level of service, tailored to their individual preferences.
The evolution of Saks Fifth Avenue’s Fifth Avenue Club is a testament to the transformative power of personalized clienteling services and the potential of providing these services from anywhere. At XY Retail, we share this vision and are committed to delivering personalized clienteling services from anywhere, through our mobile clienteling platform. As we continue to innovate and adapt to the evolving retail landscape, we’re excited about the opportunities that lie ahead and look forward to serving our customers in new and exciting ways. In the world of retail, personalization is not just a luxury – it’s an expectation. And at XY Retail, we’re more than ready to meet this expectation, wherever our customers may be. If you’d like to learn more about bringing more advanced clienteling capabilities to your sales associates, contact us for a demo.