Retailers know that keeping customers’ attention requires that they constantly try out unique digital advertising strategies to engage with their audience. With the surge of Retail Media Networks (RMNs) arriving in tandem with advancements in Generative AI, a new horizon …

Amid the pandemic, it looked like digital retail would finally end physical retail. It instead served as a reminder of the vital role physical retail plays in a comprehensive retail experience. 

The in-store shopping experience is far from dead. Consumers …

“In 2018, The British luxury brand Burberry brought in $3.6 billion in revenue — and destroyed $36.8 million worth of its own merchandise.”

In today’s world, there is more merchandise than ever before. In the presence of social media and …