Retailers know that keeping customers’ attention requires that they constantly try out unique digital advertising strategies to engage with their audience. With the surge of Retail Media Networks (RMNs) arriving in tandem with advancements in Generative AI, a new horizon …

As the holiday season approaches, brands know they need to gear up for the surge in sales, which can make or break their profitability for the year. But they may be less excited about planning for the inevitable spike in …