There is a lot of talk of digitally native virtual brands (DNVBs) and direct-to-consumer (DTC) brands competing with traditional retail, and there is a lot of speculation about the advantage gained by newer brands with less reliance on brick-and-mortar stores.

You may already be familiar with the definition of clienteling and how customer preferences can drive personalization. Are you putting it into practice? Here are a few examples we have seen in the marketplace.